Media Monitoring

The Media Monitoring department’s mandate includes monitoring coverage of various issues for both electronic and print media.  STRATEGIC Media Monitoring (SMM) is a media monitoring package developed by STRATEGIC a communication company with several years of communication experience in the Eastern African region.

SMM is done impartially, skillfully and is based on a credible methodology and works on the assumption that a carefully monitored media provides a sound and indeed crucial feedback that allows organizations not only to get information but also to evaluate themselves. Such evaluation is important for forward-looking organizations in the sense that they are not only able to get information but also re-design, re-focus or strengthen their programs on the basis of the information they receive. Therefore such monitoring allows organizations involved in advocacy to effectively track some of the activities they are undertaking and put in place relevant programs for engagement with relevant persons and authorities.

Some benefits that entail SMM include:

1. Understanding views from other stakeholders on an issue of interest to you and your organization.
2. Monitoring debate and changing positions on an issue of interest to you and your organization.
3. Obtaining feedback on a project or programme that one is undertaking.
4. Preparing appropriate and informed responses to particular issues.
5. Preparing strong positions for engagement with relevant organizations