Research

The research department’s mandate includes instrument design and application, data collection, data processing and organization, data analysis, report writing and presentation. Some of the research packages on offer include market surveys, communication research, media and audience surveys, socio-economic surveys, demographic, health, public opinion surveys, KAPs, governance, institutional performance, human rights, elections, constitution, baseline surveys, feasibility studies, situational analyses, monitoring and evaluation surveys.

Technical Expertise and International Affiliations

STRATEGIC has the technical expertise and capacity to collect, edit, clean, organize and analyze data fast and efficiently while putting premium and quality. STRATEGIC has the hardware and software to analyze data of any magnitude. STRATEGIC is affiliated to international markets leaders in research and communications such as Zogby international a leading research firm operating in the USA, Europe and Middle East.

STRATEGIC is also affiliated to Fleishman Hillard International regarded as one of the top three communications firms in the world. The affiliations provide STRATEGIC with opportunities to access internationally tested research methodologies and analysis tools and adapt them to local conditions and requirements. The company has wide ranging experience in working with clients and implementing the following research assignments.

• Market surveys

-Market needs assessments

-Product Development

-Market measurement /retail

-Pricing Research

-Branding

-Customer surveys

• Communication research

-Media surveys

-Advertising impact assessments

• Socio-economic surveys

-Baseline surveys

-needs assessments and feasibility studies

-Project impact assessments

-Project monitoring and evaluation

• Opinion Surveys

-Political Opinion surveys

-Public opinion on socio-economic issues